Developing a robust and highly engaging mobile app is a challenging task, for sure. Many people start creating applications with their best intentions and skill, yet they fail to achieve the goals they kept in mind in the beginning.
You will be surprised to know that only 25% of people will recheck an app after initially downloading it. It means that your app must show a performance that will make a user stick to it.
That’s why it becomes crucial for a mobile app development company to bring out something other than the right development tools and software.
The issue might not be with the tools but the app functionalities, due to which you are not getting the expected results. That’s where mobile app beta testing comes into play.
In this article, we will share with you the prominent reasons why you need to perform mobile app beta testing before its launching it in the market. So, let’s get started!
What is Mobile App Beta Testing?
Mobile app beta testing includes distribution of the app for testing to the big audience before releasing it. The ultimate purpose of this process is to get valuable user feedback and views of the app before launching it in front of real users. It is an opportunity that helps to identify the bugs and issues in an app before its general release.
Reasons Why You Need to Beta Test Your Mobile App Before Its Launch
A Proper Beta Testing Helps You Identify Errors
You know programmers and app developers are also human beings, and it’s the natural trait of humans to make mistakes. No matter how meticulously app developers write code, there are still chances of having a series of coding errors. Since sometimes, you can not identify them on your own, they remain in the app leading to a lousy performance later on. But you don’t want it, right?
That’s where beta testing can be an adequate resource for you. It helps you find the bugs in your app easily through the medium of a sampling audience. Although those users might not identify the exact code error, they can alert you about some issues in your mobile app. You can let your developers and programmers have a look at those errors to get rid of them.
Ensure That Your Mobile App is User-Friendly
Modern users want a mobile app that is both easy to access and interactive enough. However, today, most business owners are so focused on making their app attractive and high-tech that they forget about user-friendliness. Consequently, no matter how much time and money you have invested in your app, it does not show the expected outcomes.
Beta testing helps you identify what your users think about the navigational aspects of your mobile application. If your testers find that the app features are too difficult to navigate, you certainly need to fix it. Never forget that you don’t develop an app for yourself but your users. Even if profit is the main objective, your app will only be profitable when users like it. You only get one shot to prove yourself to your users. If your app fails in offering user-friendly features, your users will uninstall your app and look for other available options.
Beta Testing Informs You How Your Brand is Perceived
You might agree that sometimes, the user perception of a brand can make or break its success in the market. This is why it becomes crucial that your brand image is clear and well-liked by your target audience. But how will you know how users perceive your brand? Well, beta testing can be a helping hand!
You can create a poll during beta testing and ask your users to speak about what they think about your brand. If their impression is negative or mixed, you first need to clear your brand image and encourage brand recognition in the market. You need to focus on your branding strategies and make improvements in the required places. Remember, if your users do not perceive you as a good brand, there are chances that your game is over even before beginning.
Focusing on the development and designing part of your mobile app is essential, but rushing through these processes can also have dire consequences. You need to focus on your app’s performance, even if it takes a little more time, effort, or money. Beta testing helps you recognize your app performance and inform you about the scope of improvements. Therefore, if you are thinking about releasing a mobile app, make sure you hire a mobile app development agency (Hestabit) that understands the importance of beta testing. Remember, the more smoothly your app works, the greater the chances of it becoming popular and profitable.