Before identifying link building trends in 2021, we need firstly torch up link building statistics to help us learn from the latest studies or research on how link building is a positive source for the website.
So, how link building statistics define us?
Generating links seems to acquire social proof. If Google finds out your website has strong authoritative links pointing back to your content signals, it understands as a trustworthy and informative web owner.
Well, every year brings new and latest link-building strategies and trends that change the overall view of a website. Every reputable link building company near you comes with unique and novel strategies for your organic business growth.
Now, let me tell you the viral news of the latest backlink trends established for improving your acquisition rates and enhance your domain authority score.
Cold outreach for link building is majorly saturated and nets quite bad results
However, the cold outreach is also link building strategy but the question is does it net results that are worthwhile?
The truth is only 9.5% of cold outreach emails are for building link development results.
Why this strategy requires deep thinking?
If you want to try this plan once, here are a few data-backed ways to improve success:
- Send “follow-up emails” that boost email results by 2X.
- On Wednesday, send cold outreach emails for backlinks, the highest results rates are recorded mid-week.
- Personalized emails for link building develop 33% higher response rates.
Genuine research builds a tone of backlinks
The majority of content can be easily crafted from infographics to custom images to listicles and others. But the issue is such content is overdone, overplayed, and gives zero backlinks as a result.
So, what’s the strategy to earn actual links?
Genuine research is the well-proved study or unique piece of record that you may publish content about.
To do so, surveying the clients in your niche is the best choice as it helps you to figure out what drives purchasing decisions, as well as ask 1,000 bloggers, how blogging has developed or changed in the last few years.
Link building is more competitive than ever
The result is zero backlinks in the large volume of online content. That’s why today’s new or experienced digital marketing companies, SEOs, and other firms are investing money into link building every past year.
So, getting links that increase your business goals is turning more complex with each passing day.
Moreover, broken links often are worthless and effortless for your website visibility. The Google SERPs are now fully crowded with huge websites with large domain ratings.
In simple words, link building requires unique strategies, unique content, and more connections building than before.
Traditional Press releases PR are less important
No doubt, a large volume of marketers and SEO providers have used Press Release online strategy to building links quickly at scale for the years.
Also, SEO firms often focus on the main matters of your business goals and provide direct backlinks (almost always nofollow)
It might be a win-win case, but PR links are often lower quality and are almost always nofollow.
However, links that come from noFollow are becoming extremely popular, but on the other hand, hundreds of nofollow links from low-quality domains that are added to the hundreds of thousands of websites aren’t quite valuable.
The good idea is to invest money into the high-authority link mentioned that will increase your domain rating and avoid paying thousands of dollars for curated press releases.
NoFollow links are more valuable than digital marketers thought
Often Digital marketers avoid utilizing NoFollow links as they consider it is worthless. Anybody doesn’t care how many you have collected nofollow links.
But, don’t worry, because the time has changed and thankfully this rubbish trend is gone.
In the past few years, our Favourite Search Engine Google has announced that it has done major changes to the evolution of link attributes, and primarily to nofollow links.
Google has earlier explained rel=”nofollow” as:
Utilize this attribute for cases where you want to link to a page but don’t need to imply any kind of endorsement, including passing along ranking credit to another page.
But, due to brilliant changes, Google has defined the latest importance and definition to nofollow links as:
This has now changed. All the link attributes-Sponsored, UGC, and nofollow-are treated as hints about which links to consider or exclude within the search.
Finally, I’d say that all the result oriented Link Building Strategies must require hard work because every tool like templates, scheduling campaigns, and more require to accomplish this method.