Just like website promotion, search engine optimization can impact mobile applications. Read this article to know about mobile SEO and App Store Optimization.
How Does SEO Help To Promote Mobile Apps?
Digital marketing is everywhere. Upcoming advancements and futuristic technologies have taken the digital world to another level. For this reason, experienced business owners, as well as entrepreneurs, keep finding ways to increase their online presence. To do so, Search Engine Optimization (SEO) is considered the best marketing technique.
Interestingly, SEO has not remained on websites anymore. According to experts, mobile apps require optimization too. The development of a successful mobile application is not about its launch. In fact, a mobile app development company feels successful with the increasing number of downloads and positive reviews.
However, ranking your mobile application on the App Store is not easy as it seems. If you look at the statistics, the number of mobile apps on the Apple App Store has crossed 1.96 million. Furthermore, The Google Play Store has a whopping 2.87 million app collections. These numbers may help you understand how difficult it is to make an app visible on the App Store.
To get some mobile app marketing techniques up your sleeve, keep reading.
How to Optimize Mobile Apps?
Optimization of a mobile application is mandatory to make sure it reaches the target audience. For desired results, app owners can come across two different techniques for marketing. These consist of Mobile App SEO and App Store Optimization (ASO).
Reports state that the Google search engine processes more than 63,000 search requests per second. Also, this search engine remains one of the best places to discover a mobile application. Therefore, Making sure your Android or iOS app ranks higher on the search engine is necessary.
Here, the term Mobile SEO refers to the process of optimizing apps for better SERP results. ASO, On the other hand, refers to the process of boosting app visibility within the App Store. Experts believe that mobile app SEO can directly impact ASO. Therefore, we have given attention to the process of developing a Search Engine Optimization strategy for mobile applications.
Tips To Integrate SEO for Mobile Apps
Being visible to old and new customers is necessary for brand awareness. Your app must be reachable to generate leads and grab audiences. Nevertheless, due to the rising competition, you cannot consume time trying new tactics every day.
It is very important that you plan a worthwhile promotional strategy and apply it to your app. below is a list of all the steps that you can add to your promotional methodology.
The foremost step for creating a mobile SEO strategy is keyword research. It is the basic technique to boost visibility for your target audiences. Make sure to find the most relevant keywords as they can directly impact the Search Engine Page Results (SERP) and increase ranking.
App owners can easily outdo competitors through this and grab customer attention. By using a keyword planner, you can browse for keywords with higher search volume and lower competition. This step also works for ASO.
App Icon Optimization
To stand out from other apps on the store, owners must have a well-optimized app icon. It must be understandable and easy to recognize for everyone. Also, its overall appearance must look ideal with your Mobile app and b rand. For more, it needs to be recognized according to the App Store rules and regulations.
By staying affixed to the criteria, app owners can prevent any negative impact on their icons. Keep in mind the Google Play Store on different criteria for their applications. I would recommend you to discuss with reputable Android Game Development Company to create an attractive app icon for your app according to the features they have enabled.
App Indexing Feature
With the implementation of app indexing, you enable an app to appear in relevant search results from the search engine. In response, app owners get plenty of opportunities to connect with a higher target audience.
Also, it is the best way to connect with people who are looking to find products and services similar to the ones your app provides. Remember, when a mobile application gets indexed, its chances of appearing in SERP results increase. Therefore, people can quickly find it outside the App Store.
App Ratings and Reviews
Undoubtedly, people will give attention to the ratings and reviews of any application before installing it. For this reason, it is mandatory to have positive feedback from customers on the App Store. These help an application to rank higher on the search engine and App Store. Try your best to motivate customers for sharing better reviews.
App Videos and Screenshots
Before installing any app, most audiences will check the videos and screenshots shared on the App Store. It does not have any impact on the ranking list. However, this step can boost the conversation rate of an app while helping in App Store optimization.
The easiest way to use screenshots and videos is to share the best features of your app. it helps beginners to understand the functionality of any mobile application. Remember, the layout of your screenshots and videos must match the orientation of your app. Give attention to the storytelling feature for a better approach. For iOS apps, it is termed an app preview. However, for Android apps, at a stormed as app promo.
Backlinks are an important component of the creation of a mobile SEO strategy. These help search engines determine the authenticity of an application. SEO experts try their level best to build high-quality links as they add value to the app.
Always link your app with websites of high domain authority. Just like improving the search engine page rankings for online businesses, Link building is beneficial for mobile applications.
App Title Optimization
Optimizing the app title and subtitle is key to improvement and growth. These must include the focus keyword In order to attract higher customer attention. It is why keyword research plays a great role in this strategy.
Remember, changing the app title thoroughly can adversely affect search engine rankings. It is because as your app Starts to generate leads, its popularity adds up. It means people search its name and recommend it to others. Therefore, you must make sure that people can find your app easily.
There are plenty of SEO components that can help to promote mobile apps. From optimizing the app title and description to working on its ratings and screenshots, every step matters. App owners must try every successful strategy that can boost app rankings.
If you are planning to launch your app soon, make sure to learn App Store optimization. Also, hire the best SEO experts around you for the success of your app. Feel free to share any other strategies if you like.
Let us know your thoughts on the connection between search engine optimization and mobile applications.
Olive Martin is a seasoned blogger engaged in research of the newest technological advancements across many industries. The tech community applauds her for highlighting the technical pain points of services such as Website Development Services, App Development Services, and more.