As Steve Jobs puts it, “Design is not just the way it looks. Design is the way it works.” Functionality and efficiency, not the visual design, determine the success or failure of a website. A visitor is the only person who wants information about a product or service.
With the click of a mouse the visitor decides, a user-focused design is a necessity for success and a profit-oriented web design.
We will focus on the key elements of web design, sidebar thinking and the results-oriented methods of effective web design that can lead to complex decisions, as a result, to simplify the process of understanding the information presented.
Before you can see the successful web design guidelines, it is important to know, what users think of when communicating with a website.
User behavior, when engaging with a website, is similar to a customer interacting with a store. Visitors view each page, text and photo. They access clickable links that appeal to their interests.
Most users when visiting a web page search for specific information, product or service.
Users As Quality: If a web page provides quality content, then it is compromised due to ads and the design of the web page. One has to keep in mind that a good combination of good design and quality content, is needed in order to drive relevant traffic to a web page.
Many Users Scan a Web Page: When a user visits a web page they scan a web page to find information that meets their needs.
Web Users Are Patient And Perform Instant Content Then the chances of users leaving the web page increase.
Users Choose the Best: Visitors to the web page do not go from page to page looking for the required information, instead scanning the web page and link, which satisfies their need and jumps into it.
Web Users Follow Their Individual Feelings: Many users scan a web page instead of reading line by line. According to information designer Steve Krug, mainly because users don’t care. “When we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience will pretend to design a complex design, then create a beautiful design that makes users think.”
Now, as we have seen the behavior of users, we will next examine the principles of web design
Don’t Make Users Think More: According to Krug’s first usability rule, a web page should be self-explanatory, it should have answers to many of the questions users may find after navigating a web page. If navigation and website layouts are not built correctly, the user will find it difficult to understand how the system works. Well-thought-out and well-organized design and clear and concise quality content guide the user in accessing services or purchasing. Thus, a well-planned structure reduces mental stress. Once this is achieved, it will be easier for the user to navigate the website.
Use Minor Completion Forms: For all projects designed to cater to specific user needs, try to keep users’ needs minimal. First-time visitors will love it if they don’t have to fill out long forms to try out your service. Basically, remove all obstacles, user registration using long form filling is enough to reduce incoming traffic.
Divert users’ attention to your USP: The website contains both static and dynamic content, some features of the application are considered more attractive than others. Attractive content, photos and videos should be used to attract customers to your USP (Unique Marketing Proposal).
Strive for a Rich Content Interface: Modern web designers focus on attractive visual content, and ignore web design and content. A good combination of design, layout and content will drive more quality traffic to a web page.
Strive for Easy and Effective Writing: Content on a web page should be clear, concise, and organized. As it helps the user find the required information easily.
Create New but Not Disturbing: Impressive web design uses innovation and creativity. Use white spaces or bad spaces as needed. White space is a blank page space, mostly used between photos and videos.
Attractive Beauty – Niche Targets: Every industry or component caters to targeted customers based on factors such as age, location and gender. Web page design should be clearly designed to identify the selected niche.
Build Loyalty and Trust Online: Today everyone is on social media, users and business both. Use your webpage to build trust and trust in social media. Evidence from existing customers is a great way to do this.
Customized Web Page: The web page should be upgraded to upload faster without compromising the quality aspect.
Responsive Web Design: Due to the proliferation of mobile devices and data entry. Mobile devices are a great source of traffic to a website. Web pages should respond to uploads on any device regardless of screen size.
Therefore, a web page should be designed with the needs, user and business in mind. Use these web design rules to get an attractive and result-focused web page.
DPM IT Solutions Pvt. Ltd is one of the leading web design and development companies in Delhi, India. We create Responsive, Ecommerce, Static & Dyanamic. While designing any website, our expert developers focus on these 10 functional web design principles. Also, We offer a complete package for SEO, SMO & All digital marketing