One of the most crucial decisions in developing visual aesthetics for your brand is selecting a color palette. The right color palette can highlight your company’s benefits and help you attract the right customers, whereas the wrong color palette can have the opposite effect. Colors influence our moods and actions. Yellow, for example, is a happy color, while green is soothing.
Color is one of the major defining factors in the human mind’s response to visual stimuli. Colors convey meaning on both a conscious and subconscious level, both in nature and our culture’s artifice. To bring resonance to their designs, graphic designers must use color psychology, and logo design is no exception. As a result, you should pay special attention to your logo’s color selection. It is Because your logo will convey your brand’s image to your audience. Following are a few tips to help you pick the perfect color for designing your logo.
Best Tips On Color Selection While Designing Your Logo
- Don’t just use one color!
Keep in mind that you aren’t restricted to a single color. Using a variety of colors to emphasize the breadth of your products or services is an excellent way to draw attention to them (like eBay, for example). You can highlight the distinctive qualities of your brand by using only two or three colors.
The Coors logo is a goldish brown color (not only the color of beer but also a mix of brave brown and inviting yellow) with a more serious blue font. It’s the ideal mix for their target demographic. When it comes to color palettes, don’t be afraid to try new things. Check out which combinations work and which don’t work for you.
- Custom Color Combinations
The color wheel is undoubtedly familiar to you. You must understand the basics of color theory if you want to choose your logo colors manually.
You must divide each color on the color wheel into warm and cool categories to make good combinations when designing your logo. Red, yellow, and orange are warm colors. Because they symbolize fire and the sun, they evoke feelings of warmth. Blue, green, and purple are cool hues. These hues evoke images of water or ice, both of which are naturally cool. Consider how you want people to perceive your company and then put together combinations that reflect that. This will assist you in making a better logo color selection.
- Decipher color’s euphemisms
If your company has a global presence, consider the symbolic meaning of your chosen colors. Find out how they are perceived in different cultures before your move on to designing your logo. Your color selection must be appropriate as some colors can be offensive to use in a few cultures. For example, while the color white is traditionally associated with purity in many western cultures, it is associated with death in some eastern cultures. As a result, if you want to create a truly outstanding logo, you should thoroughly research the various associations that various colors have.
- Distinguish yourself from the crowd.
Brand recognition is the essence of a high-quality logo. If you want to differentiate yourself from the competition, make sure your color selection is distinct from your main competitors’ color palettes. You must distinguish yourself when designing your logo. If you don’t do that, then growing your business will become hard.
- The more colors you have, the better.
Minimalism is the key. The less complicated the logo is, the better it will look. Simple, interesting logos are the most memorable and last the longest.
Look at Nike’s logo for a moment. A simple check may appear to be unremarkable or insignificant.
In reality, the logo looks fantastic on various items, including sneakers and athletic apparel. As a result, sticking to one color can be advantageous at times. Furthermore, remember that if your logo contains multiple colors, it may not look as good on a smaller scale.
- Use Analogous Colors
An analogous color scheme is created by combining three colors that are close in hue. It works by choosing a “hero” color and then adding the two colors adjacent to it on the wheel. Analogue color schemes are less distracting than complimentary ones but can become monotonous over time.
- Take Your time and experiment:
When designing a logo and choosing brand colors, it’s crucial to take your time. Time and creativity are required. You can easily experiment with different color palettes and designs using automated logo creation software. With a palette, take your time experimenting with different shades and putting it to the test. I like to create social media profiles with the new logo and brand colors to see how the brand appears in different environments.
Begin with what you already know. Look on Pinterest and even Instagram for ideas. These digital mood boards can help you discover color combinations you hadn’t considered before. What’s popular right now? It won’t take long for you to notice patterns.
Finally, take a look at your competitors. What colors are already being used by brands in your industry? What’s the difference between yellow and grey? Green and blue, perhaps? Take note of what’s already been done and see if you can build on it. Of course, you want your company to stand out, but the colors you choose must also be appropriate for your target market.
A company’s logo is its face, and it should be exclusive and unique. Everyone wants their logo to be unique and appealing to entice customers and turn them into brand loyalists. While all of the elements of the logo should be well-balanced and synchronized, your logo color selection should stand out.
Color plays an important role in the life of a logo because it has an innate ability to attract and influence the target audience. That’s why only hire a professional logo design services provider to create logos for you!